Environmental sustainability concerns play a considerable role in the career and consumption choices of Gen Zs and Millennials, with seven out of ten reporting that companies’ environmental credentials are important to choosing employers, and nearly two-thirds saying they are willing to pay more for sustainable products, according to a new survey by global professional services firm Deloitte.
For the report, the 2025 Gen Z and Millennial Survey, Deloitte surveyed more than 23,400 Gen Z (those born between 1995 – 2005) and millennial (born 1983 – 1994) respondents across North America, Latin America, Western Europe, Eastern Europe,
