• Campbell Global has rebranded as J.P. Morgan Natural Capital, five years after J.P. Morgan Asset Management acquired the timberland investment manager.
• The platform manages more than 1.5 million acres globally and oversaw about $11 billion in assets under supervision at the end of 2025.
• J.P. Morgan is broadening its investment focus beyond forestry into carbon, biodiversity and other nature-related assets as institutional demand grows.

J.P. Morgan Asset Management has renamed Campbell Global as J.P. Morgan Natural Capital, expanding the identity of its forestry investment business around a wider institutional market for nature-based assets.

The change comes five years after J.P. Morgan Asset Management acquired Campbell Global. The deal added an established sustainable timberland investment platform to the firm’s alternatives business.

Since then, J.P. Morgan has expanded the platform’s scale and client base. Its investment remit now extends beyond forestland into carbon, biodiversity and other nature-related opportunities.

“This is more than a new name. It reflects who we are today and the direction we believe the asset class is moving,” said Angie Davis, CEO, J.P. Morgan Natural Capital. “Our roots in sustainable forestry remain central to who we are, but our mandate has expanded to the broader role nature-based assets can play in creating long-term value for clients.”

Natural capital moves further into institutional portfolios

The rebrand reflects a broader shift in how large investors approach land and natural resources. Timberland has long attracted institutions seeking diversification, inflation protection and long-duration real assets.

The emerging natural capital market adds another layer. Investors increasingly assess how forests and other land assets can generate value through carbon markets, conservation, biodiversity and improved stewardship.

J.P. Morgan plans to use its existing forestry expertise as the foundation for that broader strategy. The platform combines in-house investment capabilities with data, measurement systems, governance processes and risk controls.

That infrastructure will matter as investors scrutinize the credibility of nature-related claims. Carbon accounting, biodiversity measurement and land stewardship can carry significant methodological and reputational risks.

For asset managers, scaling the sector will require more than access to land. Institutional investors will also expect measurable outcomes, reliable data and governance frameworks capable of supporting investment decisions.

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$11 billion platform targets broader opportunity

J.P. Morgan Natural Capital manages more than 1.5 million acres worldwide. Its clients include pension funds, foundations, family offices and other institutional investors.

As of December 31, 2025, the platform oversaw approximately $11 billion in assets under supervision. About 150 employees support the business across 15 U.S. states, the United Kingdom, Australia, New Zealand and Latin America.

The group has also built considerable fundraising capacity. J.P. Morgan said the business has closed one of the largest funds raised to date in the natural capital asset class.

“As institutional demand for nature-based and climate solutions accelerates, our platform provides access to unique opportunities for both financial returns and sustainability benefits,” said Jed Laskowitz, Global Head of Private Markets, J.P. Morgan Asset Management. “The evolution to J.P. Morgan Natural Capital enables us to unlock new opportunities and deliver innovative solutions across the natural capital asset class.”

What investors should watch

For institutional investors, the change illustrates how major asset managers are repositioning established real-asset businesses around climate and nature strategies.

The financial case will remain central. Natural capital investments must compete for allocations against infrastructure, real estate, private equity and other alternatives. Investors will therefore assess returns alongside liquidity, valuation methods and long-term regulatory exposure.

Governance will be equally important. Nature-related investment products can depend on evolving carbon markets, biodiversity frameworks and land-use policies across several jurisdictions.

J.P. Morgan’s move also broadens the competitive landscape for natural capital investing. Large financial institutions increasingly see forests, land and ecosystem services as potential sources of both financial value and environmental outcomes.

Campbell Global’s four decades of forestry experience give the renamed platform an established operating base. Its next challenge will be proving that expertise can extend credibly across a wider natural capital market.

For global investors, that transition offers another indication that nature is moving closer to mainstream private-markets allocation decisions, with governance and measurement likely to determine how quickly capital follows.