- Industry First: JLR will be the first automaker to introduce tyres containing over 70% renewable and recycled content at scale.
- Strategic Partnership: Developed with Pirelli, the new P Zero tyres feature materials like silica from rice husks, recycled steel, and plant-based resins.
- Scalable Rollout: Tyres will debut on select 22″ Range Rover models this year, with plans to expand across JLR’s wider vehicle portfolio.
JLR has become the first in the global automotive industry to commit to using tyres composed of more than 70% renewable and recycled materials on its vehicles—marking a major step forward in sustainable design innovation at scale.
