- Vertical integration lets BYD move faster and cheaper than rivals
- Building factories abroad turns it from exporter into “local” carmaker
- Multi-brand strategy allows the company to target both value buyers and premium consumers
BYD, once a battery supplier in Shenzhen, now stands at the centre of the global electric vehicle race. In 2024, it overtook Tesla in worldwide EV sales, a symbolic changing of the guard that underscored its transformation from domestic champion to global contender.
What makes the company’s ascent noteworthy is less about scale and more about the quiet deliberateness of its approach.
