After dropping down the priority list for CEOs, sustainability has once again resumed growing in importance for corporate leaders, who now speak less about sustainability, but increasingly tie it to business value, as consumers and B2B buyers reward businesses for providing sustainable products and services, according to a new survey released by global management consultancy Bain & Company.
Among the key trends highlighted by the report is the importance placed by business to business (B2B) buyers on sustainability factors, with half of those surveyed reporting that they currently spend more with sustainable suppliers, and half also planning to drop suppliers that don’t meet sustainability criteria over the next three years.
