- The LEGO Group and WWF Denmark co-developed the Planet Promise Design Guidelines to help integrate sustainability themes into LEGO play experiences.
- The guidelines aim to educate over 600 LEGO designers on environmentally and socially responsible storytelling, aligned with LEGO’s broader Planet Promise sustainability strategy.
- Research shows 83% of children care about protecting the environment, and 94% of parents view play as a tool to teach sustainability.
The LEGO Group, in collaboration with WWF Denmark, has launched the Planet Promise Design Guidelines—a new framework designed to embed socially and environmentally responsible narratives into LEGO® sets,
