• Liverpool FC and 1PointFive are expanding their collaboration to address emissions associated with two new supporter products using Direct Air Capture.
• 1PointFive will remove CO2 from the atmosphere equal to emissions generated from manufacturing the products up to the point of sale.
• The initiative extends carbon removal into Liverpool FC’s growing global retail business, following a pioneering commemorative jersey collaboration in 2025.

Liverpool Football Club is expanding its carbon removal collaboration with US-based 1PointFive, bringing Direct Air Capture technology into another part of its global merchandise portfolio.

The Premier League club has launched two supporter products, an updated Mighty Red teddy and a new Red Ted. Their manufacturing emissions up to the point of sale will be addressed through carbon dioxide removal provided by 1PointFive.

The initiative extends a collaboration that began with Liverpool FC’s commemorative jersey marking the 20th anniversary of the club’s 2005 Champions League victory in Istanbul.

Direct Air Capture moves into consumer merchandise

Under the latest arrangement, 1PointFive will use Direct Air Capture, or DAC, to remove CO2 directly from the atmosphere. The volume removed will equal the carbon footprint generated by manufacturing the two products up to their point of sale.

The approach differs from conventional avoidance-based carbon credits. DAC physically removes CO2 already present in the atmosphere, although the technology remains relatively expensive and is still developing toward commercial scale.

For Liverpool FC, the collaboration connects carbon removal with its wider sustainability programme, The Red Way. It also brings the technology directly into products purchased by supporters.

Lee Dwerryhouse, senior vice president of merchandising at Liverpool FC, said: “We’re proud to build on our collaboration with 1PointFive through the launch of Mighty Red Teddy and Red Ted, following the success of last year’s pioneering commemorative jersey. As our retail offering continues to expand beyond kit, with a growing range of lifestyle products, accessories and collectables, partnerships like this allow us to create products that resonate with fans, strengthen their connection with LFC and support our wider commitment to exploring innovative and more sustainable retail opportunities”

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Liverpool FC expands sustainability across retail

The initiative comes as Liverpool FC broadens its commercial retail operations beyond traditional football kits.

The club says it operates more standalone retail stores than any other sports club or franchise globally. It has also recently launched a new ecommerce platform. Its merchandise portfolio now spans apparel, collectibles, gifts, accessories and lifestyle products.

That scale makes retail an increasingly relevant part of the club’s sustainability strategy. Consumer-facing carbon removal initiatives can also expose emerging climate technologies to audiences beyond corporate procurement and specialist carbon markets.

Anthony Cottone, President and General Manager at 1PointFive, added: “We’re proud to work alongside Liverpool FC as they continue to raise the bar for how organizations can empower fans to be part of the sustainability solution. Building on last year’s momentum, this collaboration showcases how integrating Direct Air Capture solutions can deliver differentiated, best-selling product offerings while advancing sustainability goals in a measurable and verifiable way.”

Carbon removal enters new commercial markets

For 1PointFive, the agreement provides another route for integrating engineered carbon removal into consumer products. The company is developing Direct Air Capture infrastructure designed to remove CO2 at industrial scale and support corporate climate strategies.

The Liverpool FC collaboration also illustrates how carbon removal procurement could move beyond large corporate agreements and into individual products and customer experiences.

For executives and investors, the model is notable because it links an emerging carbon removal technology with a globally recognised consumer brand. It also tests whether sustainability attributes can become part of product differentiation rather than remaining primarily a corporate-level climate commitment.

Questions around measurement, verification, durability and cost remain central to the wider development of the carbon removal market. Companies incorporating DAC into consumer offerings will face growing expectations to clearly define which emissions are covered and how removals are accounted for.

Liverpool FC’s latest products provide a small-scale example of that model in practice. As carbon removal capacity expands, similar partnerships could offer companies new ways to connect climate procurement with consumer-facing operations and global brand strategies.