McDonald’s announced the launch of the Grassland Resilience and Conservation Initiative, a major new program aimed at accelerating the implementation of regenerative agricultural practices among U.S.-based beef cattle producers in its supply chain.
Launched alongside the National Fish and Wildlife Foundation (NFWF), the U.S. Department of Agriculture’s Natural Resources Conservation Service (NRCS) and several key McDonald’s U.S. suppliers, the new initiative will invest more than $200 million over the next seven years to help promote and accelerate regenerative grazing practices, habitat restoration, water and wildlife conservation on cattle ranches spanning 4 million acres across up to 38 states.
