Global food and beverage company Nestlé revealed that its largest coffee brand, Nescafé, sourced nearly a third of its coffee from farmers implementing regenerative agriculture practices in 2024, significantly beating the company’s goal to reach 20% by 2025.
The company’s achievement was announced with the release of its Nescafé Plan 2030 Progress Report, detailing the brand’s progress on its strategy to improve the sustainability of coffee farming. Nescafé launched the strategy in 2022, with a commitment to invest over $1 billion in the plan by 2030.
Nescafé’s 2030 plan focuses heavily on helping farmers in its supply chain transition to regenerative agriculture practices….
