- Strategic Framework Unveiled: The UN Global Compact introduces a five-pillar CMO Blueprint designed to align marketing strategies with sustainable growth objectives.
- Industry Mobilization: The Blueprint provides a benchmark for progress and fosters collaboration among CMOs, brands, and sustainability experts.
- Global Launch at Cannes Lions: The initiative debuts at the Cannes Lions Festival, positioning marketing leaders as central players in advancing ESG goals.
At the Cannes Lions Festival, the United Nations Global Compact launched the CMO Blueprint for Sustainable Growth—a strategic guide to help Chief Marketing Officers integrate sustainability into business growth plans and brand strategies.
