Introduction: Why Insetting Matters Now
The global push for climate resilience is redefining corporate responsibility. While carbon offsetting has long been an organizational staple, a more holistic and impactful approach is gaining significant traction for companies aiming to neutralize emissions. The term insetting is making the rounds in executive discussions and rising through the ranks of sustainable business strategies. Offsetting as an approach has become polarizing in markets and among sustainability professionals. Insetting is a more integrated, value-chain-driven approach to achieving real, measurable, and supply-chain-aligned impact.
But what exactly is Carbon Insetting, and how does it differ from offsetting?
